FED: ABC to focus on ratings and boosting Aussie content: report

AAP General News (Australia)
04-08-2000
FED: ABC to focus on ratings and boosting Aussie content: report

SYDNEY, April 8 AAP - The ABC will increase its Australian content and focus on ratings
success in a blueprint to be unveiled by its new managing director in May, the Sydney
Morning Herald reported today.

Jonathan Shier who filled the post of managing director a month ago is also planning
an overhaul of management, the newspaper said.

Mr Shier has held a series of meetings with executives and interstate offices, asking
executives to do a SWOT - strengths, weaknesses opportunities and threats analysis.

He is expected to devise a new mangement strucure with heads of radio, television and
online reporting directly to him, although integrated newsrooms are likely to stay.

The ABC has said it needs an extra $194 million in government funding to boost Australian
content and to produce new programs for its planned digital TV channels.

AAP sal/cdh

KEYWORD: ABC

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